Brand Marketing Manager

Brand Marketing Manager

Salary: £45,000 to £55,000
Benefits: Onsite Parking, 25 days holidays,discretionary bonus 5% to 10% subject to targets,
Healthcare cashplan, Company pension contribution 4%

Location: Driffield

This is a unique opportunity for an experienced Brand Manager to join a market leading FMCG business in the Beverley/York area looking for their next career move.
You will develop, establish and support the delivery of the marketing plan, including brand architecture, brand positioning, product offer and clear channel support. Ensuring brand proposition; uniqueness; and is delivered on time and on budget.

Main Responsibilities:
Create and manage all new and existing products to ensure all commercial and financial targets are met.
Develop a strong relationship with key sales and support on customer presentations where required and appropriate.
Create, manage and oversee Point of Sale requirements to deliver brand growth.
In conjunction with the Head of Category and key stakeholders deliver a full communication (including education) & brand plan with clear market share, financial objectives, range management and channel strategy.
Working alongside the technical resource, create a robust development pipeline which delivers consumer advantage and brand fit.
Ensure all products meet the brand requirements and objectives (fit for purpose; value for money, competitive etc.).
Manage and coordinate all brand promotional activities, communication plans, trade communications and events.
Suggest, oversee and act on all market research to determine market requirements for existing and future products.
Analyse and create recommendations from consumer research, current market conditions and competitor information.
Develop and implement marketing plans and projects for new and existing products; manage the productivity of the marketing plans and projects.
Monitor, review and report on all marketing activity and results.
Deliver marketing activity within agreed budget.
Liaise with media and advertising agencies.

THE CONSULTANCY:
Edwards & Pearce acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Edwards & Pearce is an Equal Opportunities Employer.